![]() Keyword : costumer loyalty marketing marketing mix robusta coffee. The coefficient of determination is 83.8% The results of this study are the influence of aspects of the marketing mix both partially and simultaneously on consumer loyalty. The data analysis method used is multiple linear regression analysis. Application data analysis using SPSS 23.0 program. income of coffee farmers who incorporated in Rahayu IV Gunung Kelir by. The types of data used are primary data and secondary data. ROASTING UNTUK MENINGKATKAN PRODUKTIVITAS INDUSTRI KOPI ROBUSTA GUNUNG KELIR. The number of respondents is 100 respondents. The sampling method uses accidental sampling method, where research respondents are respondents who happened to be found in Kedai Kopi Kelir. The research method used is the case study method. Determination of the location of research carried out deliberately (purposive). The purpose of this study was to analyze aspects of marketing mix and consumer loyalty of kelir coffee products, as well as to know the effect of variable aspects of the marketing mix consisting of products, prices, places, and promotions on consumer loyalty of kelir coffee products in Gapoktan Gunung Kelir, Semarang Regency both partially and simultaneous. Saat ini Kopi Robusta Gunung Kelir bisa dikatakan telah memenuhi syarat untuk menjadi sebuah Indikasi Geografis karena telah berbadan hukum, status lahan yang pasti, dan telah terbentuknya Tim MPIG yang melakukan pengawasan terhadap Kopi Gunung Kelir secara berkala mulai dari pemetikan sampai hasil jadi produk Kopi Gunung Kelir. For the character of Mount Kelir Robusta Coffee, it has Brown sugar, Caramelly and chocholaty flavors.The study was conducted in July-August 2019 at the Gunung Kelir Farmers Group Association in Semarang Regency. The results of the analysis of the Puslitkoka Testing Laboratory saw that the results of the coffee beans and soil samples sent were the majority of coffee beans based on physical quality tests that were in accordance with SNI standards. Robusta coffee began to be cultivated in this area in 1911, marked by historical evidence of the establishment of a coffee factory in Banaran. The Mount Kelir Robusta Coffee Region has an average rainfall of more than 2,000 mm/year, with an average of 3 dry months/year. The type of soil in the Gunung Kelir area, Semarang Regency, is Latosol soil which is suitable for Robusta coffee cultivation. The Robusta Coffee Area of Gunung Kelir, Semarang Regency (RGK) is produced from Robusta coffee plants grown at an altitude of 500 to 1200 m above sea level. The total area of Robusta Coffee in the Mount Kelir area reaches. The average air temperature is 20 – 27 ☌ with an air humidity of 82%. Semarang Regency is one of the Robusta coffee producing areas in Central Java Province. ![]() ![]() ![]() Pendaftaran tersebut dilakukan untuk melindungi kekayaan alam yang dimiliki Kabupaten Semarang. kopi 6.66146084635287 anwar 6.66264148403429 rektor 6.66352787794666. Diantaranya Jambu, Sumowono, Getasan dan Banyubiru. KOPI KELIR ROBUSTA REGISTRATIONTo achieve this, the farming community submitted an application for registration of the protection of Geographical Indications for Robusta Coffee in the Gunung Kelir area, Semarang Regency which covers four sub-districts, namely Jambu, Banyu Biru, Sumowono, and Bandungan Districts. Produksi Kopi Robusta Gunung Kelir berada di lahan pertanian di beberapa wilayah kecamatan. ![]()
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